The first meeting of the Public Affair & Communications Team
Time: 9:00 – 11:30 am, Thursday, 22nd September, 2016
Venue: Bayer Beijing, meeting room 0575
Attendees:
Company | Participant |
BASF | Michelle Cao |
Bayer | Dong Yu |
DAS | Sunny Sun; Kelly Chen |
Dupont | Emma Dong |
FMC | Fan Yu |
ISK | Liu Tianliang |
Monsanto | Wang Zi, Vivienne Zheng |
Sumitomo | Zhang Xuguang |
We-chat operator | Teresa Wang, Zhang Haidi |
CLC | Liu Yaping, Yao Fang |
Minutes:
1. CropLife International's Anti-trust Guidelines were reminded and signed.
2. Self-introduction by everyone
3. Introduction why this team was formed
Liu Yaping explained the background of setting up this team. It aims to improving the industry image, enhancing the information sharing within member companies, promoting ongoing activities of 6 sub-committees of CLC and improving public understanding of pesticides, safe and responsible use.
The objectives are as follows:
l To foster a professional group
l To establish a reliable brand
l To organize a bunch of activities
l To form one voice
The team has to handle well 3 relationships:
l The relationship between communications and marketing
l The relationship between communications and public affairs
l The relationship between regular issues and emergency events
4. Update of the ongoing activities
Yao Fang introduced the current communications platforms.
l CLC's frontpage. It will be rearranged by the end of this year; will be focus on the material collecting. For example, add content of pesticides regulations from main countries in both Chinese and English.
l We-chat public number. It started last May, distributes once per week now, and will need more original articles. It has 1500 followers right now.
l E-newsletter. It summarizes critical and important information, update news on big events. It's only for internal circulation. Until now, has already distributed 7 issues.
5. Discussion by everyone.
The following opinions were emphasized and consented:
l CLC's frontpage to be a data base is a very good idea. It will be convenient for people to find valuable information.
l It needs to make one voice to enhance the industry image. CLC can collect information from member companies and on behalf of industry to make voice.
l Promotion of popular science on pesticides is important. CLC is more appropriate for doing this than member companies.
l To plan a special topic per month for we-chat public number. Collecting materials from member companies. Write more original articles. To continue special column of A Century-old Company.
l Enhance the information sharing between member companies through CLC.
l A new idea that to organize a training program for village doctors on emergency treatment for pesticides poisoning.
6. Following up
l Those who have not distributed the article of A Century-old Company need to prepare the materials. The sequence is DuPont, ISK, Monsanto, Sumitomo, Syngenta, Nippon Soda, Nihon Nohyaku, Sinon.
l The team members follow the we-chat public number and introduce to more people
l For now, CLC organized 4 companies to support CCTV 7 to film 2 television documentaries, one is about Pesticides Zero Growth Action, and another one is about Responsible Use of Pesticides. The documentaries will broadcast at the end of year 2017.
l Due to good feedback of Responsible Use of Pesticides training in Shandong Province this July, the Plant Protection Station of Shandong Province wants to cooperate with CLC again on the 1000 Farmers Training Program on the latter months of this year.
下一步工作：
l 请各位关注协会微信公众号，并在本公司内协助推广。
l 请尚未在微信公众号上发表百年老店文章的公司准备相关素材，顺序依次为杜邦、孟山都、住友化学、先正达。
l 协会将每月策划一个专题，在微信公众号上发表原创文章，会提前通知各公司提供相关素材，请予以支持。
l 植保中国协会和中国农药工业协会共同组织8家企业支持农药零增长和安全用药两部纪录片录制，拟于2017年底在中央7套播出。
l 基于协会7月份在山东安全用药培训的良好反馈，山东省植保站将于今年内联合植保中国协会在山东开展千名农民安全用药培训项目。
For more information, please contact fang.yao@croplifechina.org
Written by Yao Fang, Zhang Haidi
Approved by Liu Yaping